Stof2000 integrates webshop with POS
Stof2000 is a Danish chain of shops in DIY clothes, fashion and home decoration. The web shop runs on Evision E-Commerce and integrates with their point of sales (POS) system. This integration enables customers to place orders online and instantly see in which shop the products are available for collecting.
Of course a customer can also have the products shipped, but as an added value Stof2000 offers their customers the flexibility to come and collect the purchased products.
Inventory Management key selling point for success
The inventory is decentralized in the shops and is continuously updated when a shop sale is done. So it is understandable that a real-time up-to-date inventory management module is of great importance when you want to offer customers to order online and pick up in the shop.
For their procurement and stocking Stof2000 relies heavily on business information with regard to which products move quickly in which region. Nothing gives a worse customer experience when the customer comes to collect his online order and the product is not in stock. Furthermore it increase cost of sales of the company when they need to move around products, so that must be kept to a minimum.
Engagement with customers
Stof2000 sends out about 50,000 emails per month to its customers, introducing new products and presenting special offers. These actions and the growing popularity to make your own clothes generates more business online and offline. One of the goal for Stof2000 is to bring online customer into the offline shop, so that the sales in the shops can advice customers on fabrics, designs and products to make the nicest clothes.
It has shown a successful approach for Stof2000 doing both online and offline activities. This omni channel approach gives Stof2000 an even better view of their customers.
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