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Georg Jensen

World Class Danish design moves closer to international partner network


Georg Jensen manufactures, markets and sells Danish design across the entire world from her premises in Frederiksberg near Copenhagen, Denmark. As with the design Georg Jensen also combines tradition and renewal in her business strategy. They want to work closer and more efficiently with their international partner channel through a dedicated e-commerce solution.

For Georg Jensen to realize this business goal they choose the combination of Evision E-Commerce integrated with Microsoft Dynamics AX and Umbraco as web-cms solution

Business challenge

A previous e-commerce project failed to launch due to a high degree of complexity within the project. Now, Georg Jensen wanted to have another go with an e-commerce project that was easier to manage, implement and control.
 Ecommerce Georg Jensen Evision

Lean channel management

Georg Jensen wanted to execute a new sales channel strategy. The data entry and order processing routines needed automation and optimization to take up less manpower.  Interfacing with a dealer network of about 7000 dealers needed to become more efficient while still engaging the dealers in the Georg Jensen eco system.

Some of the other challenges

  • directly manage supply chain management
  • lower cost for inventory management
  • international laws and regulations
  • Web-shop holding 2,200,000 prices
  • Multiple contacts per customer
  • Multiple delivery addresses per customer

Want to read more on this, in our 7-page in-depth customer case, just download below.

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